So true.

"Marketers are the soul of the company. Finance is always running numbers. Other departments [have other internal concerns] that they get all geeked up about. Marketers are the ones with the smiles on their faces. They get to be excited about creating something from nothing."

- Bill Ogle, Pizza Hut CMO

"Marketing is the art and science of understanding why

people do what they do and then influencing them to do something you would like them to do.

What could be

more fun than this, with the possible exception of sex? Which, in a way, is a very similar thing."

- Jim Schroer, Carlson Marketing Group CEO

"There's so much to be seen through a marketer's eye. You have to see the fun, real side of life and how the brand fits into it."

- Cathy Nemeth, McDonald's vp-global marketing

(Vía: Cloudspark)